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May 31, 2013



The thing that I strongly dislike about these campaigns is the one sidedness - what about magazine with pictures of semi naked men at the front? I have been in newsagents and seen magazines aimed at either women or at gay men (such as Attitude magazine) where there is a picture of a man in just underwear. If 'lads mags' are to be targeted then surely these magazine should be targeted also. It is bad enough that we have adverts such as the Diet Coke one and also one for a certain yoghurt (I have forgotten the name but it stars Amanda Holden) where men are shockingly portrayed as mere sex objects (especially shocking in the yoghurt advert) but the fact that these are overlooked when there is any article or campaign against sexual objectification is disgustingly sexist.

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