If you have bought toys for children this Christmas, you have probably
noticed the difference in the ways that toys for girls and boys are
packaged and marketed from the age of about three, in terms of colours,
words and images used. Toys for girls are packaged in pink or purple
and are largely geared towards nurturing and caring; toys for boys are
wrapped in darker colours and major on action, construction and
machinery. A study by Becky Francis at Roehampton University has found
that there has never been greater gender stereotyping in the production
and marketing of toys than now, according to this report.









The Sophia Network exists to empower and equip women in leadership, and to champion the full equality of women and men in the church.
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