What do you think of this campaign?
When I first saw it, I thought 'but what about boys?' Don't they need as much investment and development? Isn't it unbalanced to focus just on girls?
This is from the Center for Global Development who produced a report called Girls Count which is used in the campaign:
'One person in eight is a girl or young woman age 10–24. Young people are the fastest growing segment of the population in developing countries, and their welfare is a fundamental input for key economic and social outcomes -- including the size and competitiveness of tomorrow's labor force, future economic growth, improved governance, and healthy civil societies.
But girls in developing countries are in trouble. They face systematic disadvantages over a wide range of welfare indicators, including health, education, nutrition, labor force participation, and the burden of household tasks. Because of deprivation and discriminatory cultural norms, many poor girls are forced to marry at very young ages and are extraordinarily vulnerable to HIV, sexual violence, and physical exploitation. Lacking a full range of economic opportunities and devalued because of gender bias, many girls are seen as unworthy of investment or protection by their families.'
Because girls are so discriminated against globally, a campaign that focuses on them won't ignore or disadvantage boys; it will just help to redress the balance and hopefully move towards girls and boys being treated more equally. Some of the stats quoted are quite remarkable. For example, women who earn money will invest 90% of it in the well-being of their family; men will invest 35%. Find out more at the Girl Effect website.